Mr. Prasert Taedullayasatit, Director and Chief Business Officer of Pruksa Real Estate PCL, said, “Pruksa has been successful in the townhouse segment by controlling the biggest market share. The company has been the leader in the market all along. In 2011, Pruksa commanded 62 per cent of the townhouse segment priced up to Bt2 million in Bangkok and its perimeter. To expand the customers’ base and increase the diversity of Pruksa townhouses to captivate the different lifestyle of each customer group, Pruksa has this year stepped into the premium townhouse priced ranging from Bt3 million-Bt5 million under the new brand “Patio” Stylish Townhouse.”
“The company’s marketing research shows that the market trend of townhouses priced from Bt3 million-Bt5 million saw an increasing demand from targeted customers or the new generation who are looking for the residence with functionality. Home is not only the place where they live but also work as their home office. The company has therefore planned and developed “Patio”, the new brand which addresses the demand of the customers. The 3-storey modern loft is designed to increase the market share in this segment and respond to the customers’ needs. The first project is located in the prime area in Chaengwattana, valued at Bt900 million. This year, the company has planned to launch 3 projects in Rama II, Pattanakarn and Chaengwattana (Phase2),” Mr. Prasert said.
Ms. Oranuch Itikosin, Senior Vice President, Pruksa Real Estate PCL, said that “Patio” is a townhome which highlights simplicity with style. We designed an open floor plan to create a space to accommodate diverse functions, including Entrance Hall, Double Volume, Living Space Mezzanine and Private Garden. The versatile floor plan can be adapted according to ideas and styles of the residents. The unit starts from only Bt3.89 million. Special for the customers who make the reservation now, they will receive free promotional package worth more than Bt200,000 including free kitchen set, air conditioner and other privileges”.
Patio Chaengwattana comprises 185 units of 3-storey townhomes on an area of approximately 17 rais. The property comes with Club House and a large swimming pool. The building is placed in the north-south direction to reduce the heat from the sunlight and save the energy consumption. The landscape is designed to blend well with the building. Natural touch is enhanced by greenery shades. Common park in front of the project creates a welcoming gesture by providing a refreshing feel of lush trees all the way to the inside. House design comes in 2 types. PT1 is 3.5-storey townhome with the space of 185 square meters on a plot of 22 square wah, 2-car parking, 3 bedrooms, 3 bathrooms, 1 guest reception room, 1 dining area, a multi-purposed room and an area in the backyard readily available to be modified into a spacious Thai-styled kitchen in the future. PT2 is a 3-storey townhome with a space of 155 square meters, on an area of 18.75 square wah, 2-car parking, 3 bedrooms, 3 bathrooms, 1 guest reception room, a dining area separating food preparation segment. The connectivity feel is enhanced by an oversized glass door at the corner. An empty space in the backyard is readily available to be modified into a spacious Thai-styled kitchen.