Press Release


Pruksa Real Estate enters the horizontal residential market in Chiang Mai

20 March 2014 10:55 PM


Pruksa Real Estate gears up to penetrate the horizontal market in Chiang Mai by launching two detached home projects concurrently namely “The Plant Charoenmuang” and “Passorn Pride Charoenmuang”. Presales take place on 22-23 March. Special promotion, customers are entitled to Bt100,000 discount or Bt100,000 worth of HomePro gift voucher. 

 

Mr. Nimit Poonsawat, Chief Business Officer, Detached House Business Unit, Pruksa Real Estate PCL, said that, this year, the company has the strategy to further expand to the provincial home market. Pruksa sees the business potential in Chiang Mai which has enjoyed growing residential market and economic expansion every year. In 2013, the market grew by 46 per cent particularly in the horizontal residential segment. It is expected that the horizontal residential market in Chiang Mai will steadily rise by 8-10 per cent. In addition, Chiang Mai is the economic, educational and tourism center in the northern region and the gateway for an advent of Asean Economic Community (AEC). To prepare for an expansion in the future, the company has entered the horizontal residential market by introducing two projects in this new transportation center, targeting the middle-end customers who want to have a residence or a resort home.  

 

The first project is “The Plant”, a modern-styled single house which blends the stylish living with nature. The project is located on an area of 41 rais, comprising 169 units with the project value of Bt800 million. The new designs come in three types with the usable space from 164-204 square meters, starting at Bt3.89 million. The other project is “Passorn Pride”, the new-concept home in Modern Classic style to blend the beautiful lifestyle with nature. The project is located on an area of 26 rais, comprising 151 units. With the project value of Bt514 million, the designs come in three types with the usable space of 121-145 square meters, starting at Bt2.79 million. The property is fully equipped with full amenities from the elegant main gate with security system covering the entire project and 24-hour CCTV surveillance cameras. The common area features community gathering area and massive public park.

 

Both projects are situated at the transport centre which is conveniently connected to many key destinations such as Chiang Mai Airport and leading shopping malls such as Central Festival, Makro, Lotus, Payap University and Chiang Mai University. Presales from 22-23 March 2014 at the sales office, the customers who make the reservation during the event will be entitled to Bt100,000 discount or Bt100,000 worth of gift voucher and the privilege to select the best plot before others.  For more information, please call 1739 or click www.pruksa.com.

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