21 September 2011 – Pruksa steps forward to snatch more market share of townhouse market by launching “The Connect Up 3”, the modern-style 3-storey city townhome, at Ring Road-Bang Khae with the project value of 688 million Baht.
Mr. Piya Prayong, Director and Chief Business Officer of Pruksa Real Estate PCL, said that, “Pruksa has been successful and prospering from townhouse business. At present, the company dominates the townhouse market by commanding 70 per cent of market share in Bangkok and its perimeter. The company has developed a diverse group of townhouses with different prices such as Ban Pruksa, Pruksa Ville, The Connect, Pruksa Town, The Plant City and Urbano to respond to the needs of each individual group of customers. A majority of townhouses under Pruksa’s portfolio is 2-storey townhouses with the prices ranging from around 1 million Baht to 2 million Baht. The company, therefore, plans to expand the townhouse market to new segment. A market research shows that there is still a market gap in the category of 3-story townhome, priced between 3-5 million Baht.
In addition, the demand for townhomes continues to grow because townhomes can serve as both residences and offices. The company therefore has developed the 3-storey city townhome under brand “The Connect Up 3” to increase the market share in the townhouse market and expand the customer’s base. “The Connect Up 3” is a city townhome project that has been developed from the original “The Connect” brand. The highlight of the Connect Up 3 is its location which is close to the city, its modern design and functionality which is comparable to that of single houses. It is also worth investment, compared to other competitors in the same market segment.
The company launched 233 units of “The Connect Up 3 Ring Road-Bang Khae” with the starting price of 2.79 million Baht and the total project value of 688 million Baht. The project has been well received by the customers. In addition, the company plans to open another 2 projects of The Connect Up 3 in Rattanathibet and Nawamin late this year and early next year respectively,” Mr. Piya added.
The Connect Up 3 Ring Road-Bang Khae is the 3-storey townhome in modern style. Situated on the potential location, the elegant townhome t is only 500 meter from The Mall Bang Khae. The project is in a short distance of Rama II Expressway, Kanjanapisek Road (Outer Ring Road West) and Kalpapruek Road which is easily accessible to Sathon Road and many other shortcuts to connect you to the city center within a few minutes. The graceful townhome is designed to make the best use of space. Every inch serves the need of every member in the family. The dwellings come in two types: HH covering the space of 190 square meters, and HM, covering the space of 160 square meters. They comprise 3 bedrooms, 3 bathrooms and 2-car parking lot. The privacy is enhanced by spacious master bedroom with walk-in closet and a functional bathroom. The second floor completes your enjoyable living with a spacious lounge area. Quality lifestyle is enhanced by good community and amenities such as a spacious common park and 24-hour security system. The project is situated nearby the government offices, hospitals, shopping malls and leading educational institutions such as Amnuay Silpa Thonburi School, Siam University, Denla School, Lertlah School, The Mall Bang Khae, Seacon Square Bang Khae, Makro Bangbon and Central Rama II among others.