Press Release

Undaunted by the current economic situation, Pruksa Real Estate gears toward the luxury residential

25 June 2014 4:46 PM


Mr. Nimit Poonsawasdi, Chief Business Officer, Detached House Business Unit, Pruksa Real Estate PCL said, “With the company’s vision to ensure sustainable growth, the company has planned to expand the detached house market to high-end customers to cover all target groups in every segment. “The Palm”, Pruksa’s new brand, is developed to target the customers with the entrepreneurship spirit or in the management level. “The Palm Pattanakarn”, the first luxury house developed by the company with the highlight on its prime location on Pattanakarn Road, is close to the city center and fully equipped with facilities and transportation network.

In addition, the company has researched home design to identify the needs of the customers and select the house which responds to lifestyle of targeted customers. “Gorgeous Modern” styled home reflects luxury, elegance and modernity through every detail. The interior design enhances functionality for every member of the family. Quality construction boosts the confidence of the residents. Precast, the modern construction innovation, is manufactured from the quality precast materials produced under the quality control by the factory. Therefore, “The Palm Pattanakarn” is the single-house with high standard and quality to cater to the demand of the high-end customers. The property receives positive feedback. After the presale is launched, the company could achieve the sales worth Bt500 million. We are confident that the company will succeed in expanding to the luxury residential market,” Mr. Nimit said.

“The Palm Pattanakarn” is based on “The Living Master” concept or live to reflect success. Surrounded by quality society and privacy feel, the project consists of only 179 units with the usable space of 216-408 square meters and practical function. Priced at Bt9.54 million-Bt25 million, the project offers tremendous amenities including ready-to-service Luxurious Clubhouse, Double Security, 2 entrance gates separating the residential area from the guest area and CCTV scattering around the project to record the exit-entry activity around the clock.

The project is located in “Pruksa Avenue” in Soi Pattanakarn 38, the prosperous residential neighborhood in terms of public utilities and transportation. Only 5 kilometers from Soi Thonglor, close to Chalongratch Expressway as well as Motorway, On Nut BTS Station and Hua Mak Airport Rail Link, the property is surrounded by department stores such as Paradise Park Srinakarin, The Nine Rama IX and the Mall Ramkhamhaeng. In addition to hospitals namely Samitivej Srinakarin Hospital, Bangkok Hospital and Camillian Hospital, the project is located within a short distance of Triam Udom Suksa Pattanakarn School, Ramkhamhaeng Demonstration School and Assumption University. Interested persons can visit the project now.



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