Press Release


Pruksa Real Estate adjusts the strategy for detached home “The Plant” by launching 3 distinctive sty

01 July 2014 9:46 AM


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Mr. Nimit Poonsawasdi, Chief Business Officer, Detached House Business Unit, Pruksa Real Estate PCL, said, “The company aims to be the leader in detached house segment. Therefore, it has adjusted the strategy in line with the company’s goal to become No.1 brand in the customers’ mind. The company has adjusted the communication strategy of “The Plant” brand, the modern-style detached home, to re-focus the customer group by creating the differences and distinctive characteristics from other competitors in the market. The house is designed to impress and respond to diverse needs of the customers.”

“Based on the key concept of “The Plant” brand, the project reflects the attitude and lifestyle of the new generation who accomplish their life goal. “The Plant” is like a big tree. We can categorize the brands into 3 groups to reflect the unique styles of living which are intertwined. “The Plant Simpls” symbolizes a sprout or a society of the startups. Embodying quality of living with simplicity, the project exudes the color of the new generation, starting at Bt3 million-Bt5 million. “The Plant Estique” symbolizes expanded branches. It is the society of people who are determined to accomplish their life goal and ready to build a solid foundation for the family in the future, starting at Bt5 million-Bt7 million. “The Plant Exclusique” reflects a strengthened trunk of a tree or the society of people who have accomplished every aspect of life, starting at Bt7 million-Bt10 million. The marketing strategy to analyze and categorize the customers based on this concept will enable Pruksa to maintain the market share in single house segment.”

“The Plant” with new uniqueness is available for reservation now, “The Plant Estique Pattanakarn”, starting Bt5.69 million.

Further Future because you can see the future before others. The new home style “Natural Modern” highlights the nature with the city lifestyle on an area of 35-0-10.50 rais. The project comprises 177 units. Fully equipped with Clubhouse and Fitness, the project comes in 4 types namely Praise, usable space 182 square meters, 3 bedrooms, 3 bathrooms, 2-car parking, Preen, usable space 167 square meters, 3 bedrooms, 3 bathrooms, 2-car parking, Prairie, usable space 145 square meters, 3 bedrooms, 3 bathrooms, 2-car parking and Prim, on a plot of 39 square wah, usable space 145 square meters, 3 bedrooms, 3 bathrooms, 2-car parking. Located in Pruksa Avenue, Soi Pattanakarn 38, the project is only 5 kilometers from Soi Thonglor, close to Chalongratch Expressway, Motorway, On Nut BTS Station and Airport Rail Link (Hua Mak Station). In July, the company will debut The Plant Simpls Phaholyothin-Sai Mai. Don’t wait until tomorrow for the future to fulfill your dream and to elevate your living standard. Enjoy the modern home lifestyle on an area of 51-2-2.6 rais. The project, comprising 265 units, comes in 4 types with usable space of 124-145 square meters on the plot of 38-60 square wah, starting around Bt3 million.

The project is located in an easily accessible location, connecting to Vibhavadi Rangsit and Phaholyothin Road, close to Sukhapiban 5 Expressway and Kanjanapisek Ring Road Motorway. The company plans to launch “The Plant Exclusique” Song Prabha-Chaengwattana in August. For more information, please dial 1739 or click www.pruksa.com.

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