Mr. Prasert Taedullayasatit, Chief Business Officer, Pruksa Real Estate PCL, reveals that over the past 20 years, the company has built residential projects to respond to the need of the customers who dream to own a house at every price. The majority of Pruksa customers have the purchasing power of around Bt1 million. Therefore, the company have originally targeted the townhouse with the price range from Bt600,000 to Bt1 million and the effort is successful as the company has become the leader in the medium to low market. At any rate, with the rising costs of land prices, construction materials and labor cost, it is no longer feasible to develop the townhouse with the price of less than Bt1 million. To maintain the market share in this segment, the company has adjusted the strategy to penetrate the condo market with the price of Bt1 million to respond to the demand of this group of customers. Plum Condominium is one of the Pruksa Real Estate brands to answer to the demand of the customers who want to own a residence with the price of around Bt1 million.
Three Plum Projects, that Pruksa previously launched, have been successful. They are Plum Condo Nawamin, Plum Condo Ladprao 101 and Plum Condo Bangkhae. This year, Plum launched Plum Condo Phaholyothin 89 to enter the market in the northern zone and the project receives warm welcome from the customers. Currently, around 3,000 units have been sold with the combined value of more than Bt2.7 billion. Therefore, in the first half this year, Pruksa commanded 46% of the market share of the residences, priced less than Bt1 million, which is highest in this segment. This marks a dramatic increase from 8% market share in this segment last year.
Pruksa also plans to launch Plum Condominium with the price around Bt1 million to replace the low-end townhouse segment in other potential locations. Pruksa’s townhouse is currently priced around Bt1.7 million on average.Pruksa plans to further expand into the condo market to capture the business opportunity and maintain the customers’ base in the medium and low-ended market, where Pruksa brand has been strong. Therefore, Pruksa is confident that Plum Condominium will offer a new alternative for the customers by responding to the lifestyle of thenew generation who is looking for quality residence with affordable price on the potential location, Mr. Prasert said.
Miss Wanna Chaisupattanakul, an executive of Pruksa Real Estate PCL, said that, spreading out on the spacious plot of more than 100 rais, Plum Condo Phaholyothin 89 is located on the golden location on the main road of Phaholyothin. The project consists of 4 buildings with 8 floors each, comprising of 7,700 units. With the project value of Bt7.7 billion, the project is designed based on the concept “Since giving is the beginning of happiness, Plum Condo Phaholyothin 89 has offered more.”
Plum Condo has offered easily accessible location connecting to the main roads and close to Red Line mass transit. The residents will find it convenient to livein the center of leading department stores. The laid-back ambience and complete lifestyle answer the needs of the modern generation who want the place where they can work and play. The facilities include Double Volume Lobby, Lobby Lounge, free Wi-Fi with refreshing greenery space on an area of 8 rais. Starting at Bt699,000, the rooms come in two sizes: 22 square meters and 28 square meters. Special for the reservation and contract made from 11-19 October, the customers will receive the discount worth Bt10,000. Register to visit the project and win Samsung Galaxy Note 3 at www.pruksa.com or tel. 1739.