Press Release

Pruksa Real Estate targets to be the leader in condo market by developing “The Reserve” Luxury Priva

10 September 2013 10:50 PM

Mr. Prasert Taedullayasatit, Chief Business Officer, Pruksa Real Estate PCL, said, “Currently, condominiumaccounts for 58%  of residential market and is expected to grow to 60-70% according to the lifestyle of the new generation. In the first half of 2013, Pruksa has 9 % of condo market share and plans to further penetrate the market to become the leader in the condo market in the next 4 years. The strategy is part of Pruksa’s plan to become the leader in Thailand’sreal estate sector. To achieve this, Pruksa has also focused on the high-end condo customers in Bangkok area.”


“Recently, Pruksa has developed “The Reserve” Luxury Private Residences on the golden location at the center of Siam. With the limited offer of only 273 units, the property is worth having in possession, “The Reserve” is part of Brand Stylish Residences business unit which exclusively develops only luxury boutique condominium. The business unit has earlier been successful in launching 2 projects, namely The Editor and Chapter One:The Campus which was sold out in one day”.


Ms. Oranuch Itikosin, an executive of Pruksa Real Estate PCL, said. “Located on the most sought-after location in the center of Siam, “The Reserve”brings pride to the owners who can pass on this precious property to the next generation according to the concept “Precious Home for Generations to Come.”  Modern classics is reflected through the timeless design which exudes an air of modern elegance to respond to the customers who fall in love with exquisite design and uniqueness. The property comes with full amenities such as Elegant Lobby, pool gazebo, swimming pool, Fitness, The Reserve Secret Garden and tearoom.”


“The Reserve” comes in three types: a studio, 1-bedroom and 2-bedroom loft.  Ready for move in, every room is fully-decorated. Located in Soi Kasemsan 3, Pathumwan District, the project is only 300 meters away from the National Stadium. It is located in the city center with the proximity of Siam Paragon, Siam Center, Siam Discovery and CentralWorld and leading educational institutions such as Triam Udom Suksa School, Patumwan Demonstration School and Chulalongkorn University. Starting at Bt4.5 million, the project is opened for booking at Siam Paragon, Fashion Hall, 1st floor, from 17-21 September and Siam Kempinski Hotel on 22 September from 8.30 am. For more information, click or or tel. 1739.



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