Press Release


Pruksa Real Estate continues to make headway to city townhome market by launching “The Connect UP3 C

16 August 2013 10:50 PM


Mr. Piya Prayong, Chief Business Officer, Townhouse Business Unit, Pruksa Real Estate PCL, said, “The company has planned to sell 157 units of “The Connect UP3”, Chalermprakiat 67, the latest 3-storey city townhome, valued Bt590 million. The presales will start from 24 August with starting price at Bt3.89 million. The project highlight lies on its functional design with the similar practical functions to that of a detached house. Located in Suan Luang-On Nut area, the project is situated in the potential area which is easily accessible”.

 

“The Connect UP3” is a 3-storey city townhome which is a product of The Connect Brand, a stylish 2-storey townhouse that Pruksa has developed to expand to the new segment of townhouse market. The market research shows that there remains a market gap in the segment of 3-storey townhouse with the price ranging from Bt3 million-B5 million. In addition, the demand for townhome has continuously risen because it can serve both residential and commercial purposes. Pruksa has therefore developed the 3-storey townhouse under the brand “The Connect UP3” to increase the market share of townhouse and expand the customer base. The highlight of “The Connect UP3” brand is its modern design with functionality equivalent to that of a single house. It is located close to the city with the competitive prices compared to others in the same segment. Prior to this, Pruksa opened the sales of 2 “The Connect UP3” projects on Ring Road-Bangkhae and Rathanathibet 17 respectively to the positive feedback by the customers,” Mr. Piya noted.

 

“The Connect UP3 Chalermprakiat 67” stands out with its modern-designed façade. Every square inch maximizes the space for the functional preferences of every member in the family.  The property accommodates 3 bedrooms, 3 bathrooms and 2-car parking lot with the utilizing space of 160 square meters on an area of around 22 square wahs. The exclusive privacy feel is enhanced by 2 spacious master bedrooms with bathrooms. The favorite corners on the upper floor complete the family living. The project is surrounded by the nature with beautiful botanical garden and maximum security system to guard the project. Every family can experience the happy and healthy living in the project on Soi Chalermprakiat 67 which is easily connecting to the city center via many main routes including On Nut, Srinakarin, Pattanakarn and Motorway. It is also close to shopping centers such as Seacon Square, Paradise Park, educational institutions and hospitals. For more information, please contact tel. 1739 or www.pruksa.com. 

 

Pruka Real Estate announces the operating result in 2012 with the net profit of Bt3.898 billion or an astounding rise by 38%

 

Pruksa shows an impressive performance in 2012 with revenue and profit rising at astounding level to set the new record in 19 years. The total revenue reached Bt27.141 billion, up 16%, and net profit of Bt3.898 billion, up 38% from the previous year. Pruksa plans to introduce 30 projects, worth a combined Bt22.191 billion.

 

Mr. Thongma Vijitpongpun, Chairman and CEO, Pruksa Real Estate PCL, revealed the operating result of Pruksa in 2012, “Pruska performance in 2012 marks another year of success. The company continued to expand the business in Bangkok and its outskirts, provinces and overseas. The company’s operating result is higher than the target with the total revenue of Bt27.141 billion, a rise by 16% from Bt23.422 billion in 2011. The remarkable rise is attributed to an expanding domestic market, thanks to townhouse, detached house and condominium businesses. In addition, Pruksa has realized the income from overseas projects from the transfer of detached homes and townhouses at Bangalore, India, and the condominium project in Maldives. As a result, Pruksa achieved the net profit of Bt3.898 billion, a rise by 38% from Bt2.835 billion in the previous year.”  

 

“Thank to our outstanding performance, Pruksa resolved to pay the dividend to the shareholders at Bt0.50 per share, a rise from Bt0.40 in the previous year. The company has decided to pay annual dividend to shareholders at the rate of no less than 30 % of the profit of the separate financial statement after the deduction of capital reserves.”  

Mr. Prasert Taedullayasatit, Director and Chief Business Officer, Pruksa Real Estate PCL, said, “In the past year, Pruksa debuted 30 projects worth a combined Bt22.191 billion as planned, consisting of 21 townhouse projects, 5 detached house projects and 4 condominium projects with the total revenue of Bt29.396 billion as planned. It marks an increase by 15 % from Bt25.554 billion of sales revenue in 2011, thanks to the company’s success in developing a wider variety of products in terms of location, design and functionality to meet the demand of every group of customers. Pruksa continues to emphasize on the horizontal residential projects and, at the same time, looks for an opportunity to develop vertical projects. Thanks to the new projects and efficient construction management capacity, Pruksa has Bt35.396 billion of backlog as of the end of 2012. Around Bt25 billion of income will be realized this year, accounting for 73% of the targeted income in 2013 of Bt34 billion, the highest of the industry. Pruksa therefore is confident that the company will achieve the targeted revenue.

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