Vision and Mission

“Pruksa Real Estate Pcl. is one on the top tenth leading property developers in Asia, of which vision is to focus on world class management quality emphasizing the steadily sustainable growth, the impression, the highest satisfaction among customers, staff, business partners, and shareholders, including operating business with conscious and responsibility to return to the society in every country where we operate”

1. Be one on the top tenth leading property developers in Asia

2. Generate at least 25% per year of revenue growth

3. Generate at least 18% per year of net profit growth

4. Generate income of Baht 100,000.- million by 2017

1. Empathy

2. Customer Focus

3. Think it Right

4. Execute

5. Deliver Excellence

1. World-class product and service management

2. Efficient supply chain management

3. Cost-efficient management

4. Strategic business units (SBUs) operation in order to be an agile organization and be ready for the Company’s fast expansion

5. Innovative and up-to date construction technology

6. Offering products and services maximizing customers satisfaction and impression

7. Continuous operational process improvement