Vision and Mission

“Pruksa Real Estate Pcl. is one on the top tenth leading property developers in Asia, of which vision is to focus on world class management quality emphasizing the steadily sustainable growth, the impression, the highest satisfaction among customers, staff, business partners, and shareholders, including operating business with conscious and responsibility to return to the society in every country where we operate”

1. Be one on the top tenth leading property developers in Asia

2. Generate at least 25% per year of income growth

3. Generate at least 18% per year of net income growth

4. Generate income of Baht 100,000.- million by 2017

1. Specific : realize own responsibilities or any situation while working

2. Passion : fondness for own work, kind-heartedness, helpfulness,
   and speaking and doing right

3. Think It Right : be discreet

4. Customer Focus : concentrate and focus on what customers want

5. Getting Things Done (Execute) : determine to get things done

6. Deliver Excellence : deliver excellent products and services

    

1. World-class product and service management

2. Efficient supply chain management

3. Cost-efficient management

4. Strategic business units (SBUs) operation in order to be an agile organization and be ready for the Company’s fast expansion

5. Innovative and up-to date construction technology

6. Offering products and services maximizing customers satisfaction and impression

7. Continuous operational process improvement