Pruksa Real Estate PCL announces an impressive operating result in the first half of 2013, recording the profit of Bt2.182 billion, the sales of Bt22.67 billion and the revenue of Bt15.336 billion respectively.
Mr. Thongma Vijitpongpun, Chairman and CEO, Pruksa Real Estate PCL, revealed, “The company’s operating result in the first half of 2013 increased both in terms of profit, sales and revenue, compared to last year. Pruksa achieved the profit of Bt2.182 billion, 33% increase compared to the profit in the first half of 2012 of Bt1.635 billion, the total revenue totaling Bt22.67 billion and the total income of Bt15.336 billion, up by 78 % and 33.9 % respectively”.
“In addition, in the first half of 2013, Pruksa Real Estate has the market share in terms of sales of 13 %, an increase from 9 % in 2012. Therefore, we are confident that the company business will continue to grow more than 25 % annually as we have experienced in the past 3-4 years,” Mr. Thongma added. He predicted that the overall real estate business in 2013 would continue to rise by 7-10 %annually with the value of the real estate market this year estimated at around Bt325.771 billion, breaking down into Bt51.448 billion for townhouse, Bt77.91 billion for detached house and Bt196.413 billion for condominium.
Mr. Lersak Chuladesa, Vice Chairman and Executive Director, Pruksa Real Estate PCL, said, “The sales in the first half of this year reached Bt22.67 billion. Of the total, townhouse business generated Bt9.008 billion, detached house, Bt5.361 billion, condominium, Bt8.146 billion and overseas business, Bt155 million. The sales in the first half of this year already account for 64 % of the Bt35-billion target. Therefore, the company believes that the sales revenue in 2013 will certainly exceed the target.”
“The revenue in the first half of 2013 reached Bt15.336 billion, consisting of Bt4.858 billion from townhouse business, Bt2.399 billion from detached house, Bt1.613 billion from condominium and Bt165 million from overseas business. Pruksa expects the total 2013 revenue will be higher than the target of Bt33.971 billion.” As for 2013, Pruksa targets to launch 78 projects. Of the total, 33 projects, worth a combined Bt32 billion, have already been introduced in the first half of this year. Thirty projects are in Bangkok and its perimeter and the other 3 projects are in the provinces. Twenty five projects are townhouse, 2 detached house projects and 6 condo projects. In the second half of 2013, Pruksa plans to launch the other 45 projects with a combined value of Bt23 billion.
In July 2013, Pruksa has adjusted the vision by aiming to become No. 1 brand for the customers. Therefore, the company has restructured the internal operation according to the products namely townhouse, detached house and condominium to ensure the effective coverage to deliver the best products to people in Bangkok and its perimeter and provinces as well as to streamline the international operation. As a result, the business cycle time for townhouse and detached house is reduced to 148 days, compared to 2012 when the business cycle time was 167 days. In addition, the company started building another 3 Pruksa Precast factories with the world-class technology to ensure that the company will deliver a wide range of quality houses to the customers on a continuous basis”.
Mr. Lersak summed up, “We are confident that by the end of the year, Pruksa Real Estate will become No. 1 brand of the customers and be able to deliver products with superior quality to the customers. As a result, the company will be able to achieve profits, sales and revenue higher than the target set early this year.”