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Press Release


Pruksa Real Estate Ventures into Premium Market, Launching the Reserve Thonglor

13 September 2017 9:25 AM

Mr. Prasert Taedullayasatit, President, Pruksa Real Estate – Premium, stated that, “The premium market value is increasing every year, and currently the market share is approximately 22-23% of the whole market. It has been projected that the premium market growth will be close to the previous year by about 1%, valuing 106,900 million Baht, increasing from 105,533 million Baht in 2016. This year Pruksa Real Estate intends to expand customer base to the premium market to cover target customers in every segment, especially high-end customers who have purchasing power. With this, we have developed our first high-end condominium project “The Reserve Thonglor”, in order to capture the market share of this segment after a huge success from “The Ivy Thonglor” project. So we are confident that the project will be well received by customers this time around as well, given the potential of Thonglor area that is the center of economy, transportation and urban lifestyles. The project concept is based on building the best accommodation, with a selection of premium-grade materials, so that it qualifies as the best condominium project in Thonglor at the best price of 250,000 Baht per square meter, earning it high interest from both Thai and foreign customers. 

The Reserve Thonglor is a 26-storey condominium, with the project worth of 1,700 million Baht. It is located in Thonglor 2 Alley; a peaceful and private neighborhood. There are only 5 units per floor, designed under the concept “RESERVE YOUR NATURE”. Every unit is a corner unit and is spacious with a large sheet of glass, perfectly reflecting upon the nature in the building itself. The kitchen set is imported from Europe and specially made to order, for instance Gorenje by Philippe Starck, as well as extensive facilities such as home automation system, video door phone with an emergency call for modernity and maximum safety, saline swimming pool with Jacuzzi on floor 25-26, kids’ swimming pool, world class fully-equipped fitness room, sky movie amphitheater, the Reserve Lounge and Concierge by the Reserve. Moreover, there is a personal assistant service to help you with all coordination and service provision needs, together with a 24-hour security system. There are 3 types of rooms; a 1-bedroom unit, with the space of 43.94-58.15 square meters, a 2-bedroom unit, with the space of 70.86-76.77 square meters and a penthouse unit, with the space of 121.71 square meters. The price starts at 10 million Baht. Register now to receive special privileges at thereservecondo.com or Line@: Thereservecondo. For more information, please call 1739. 

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