Pruksa continued to penetrate EEC with 2 new projects and the response was beyond impressive by hitting 400-million-baht sales within 2 days.
Pruksa continued to penetrate EEC by introducing the “Pruksa Avenue” concept that was very successful in Bangkok and creating a new standard for provincial real estate; equipped with technology that will elevate the quality of life and cater every lifestyle of Thai people. The 2 projects under “Pruksa Avenue Nongmon – Chonburi” receives a great feedback, contrasting to the LTV measure. In only 2 days, both projects were able to achieve over 400 million baht in revenue. Mr. Theeradej Kerdsamang, CEO of Pruksa PCL’s Townhouse Business Group, revealed that “the company was successful with the 2 new projects in Chonburi province that are worth over 200 million baht in value on the area of “Pruksa Avenue Nongmon – Chonburi. Both projects were able to achieve over 400 million baht in revenue within the first 2 days of sales. Pruksa is planning to continue developing new projects covering EEC area including Chonburi, Rayong, and Chachoengsao. Originally, there are already 8 existing projects located in this area, the company opened up 2 more projects this year and is planning to open 2 more next year in Rayong with the same concept of “Pruksa Avenue”. The company has foreseen the potential of the location and the possibility on housing growth in the EEC area which is the prime tourist and industrial area. This area has the market value of almost 16.82 billion baht and has potential for a continuous growth. This is due to the high-speed train project that is estimated to be available in 2023 which will link 3 airports (Suvarnabhumi, Don Muang and Utapao) and 5 provinces. This area would become a secondary city after Bangkok and a hub for emerging businesses. Pruksa Avenue Nongmon – Chonburi is only 7 minutes away from Chonburi Station which makes it a potential location that conveniently links to Bangkok.”
“In terms of Pruksa’s project development strategy in other provinces, the company focuses on setting a new standard for real estate to enhance the life in provincial zone and developing the projects to cover mainly the provinces with industrial estates and tourist attractions. The development plan is for large-scale projects with the model of Pruksa Avenue that have a wide range of offers including detached house, twin house and townhouse. Pruksa also focuses on enhancing the out-of-town living by improving the standards of its to meet the same standard as projects in Bangkok (Standardisation) and developing its product mainly for Ready-to-Move-in. Apart from above strategies, Pruksa will also continuously integrate new technology into its projects including Fresh Air system “Breathable House” which is the technology designed for the air rotation inside the house, Home Automation, enhancing the strength of the house backyard by using the pile with the length the same size as the height of the house in order to support the multi-purpose use of the area, and SKYLIGHT on the roof allowing sunlight into the house during daytime. These will help better respond to customer’s lifestyle.” Mr. Teera Tongwilai, Managing Director of Pruksa’s Townhouse Business Group 1, stated that “the company has introduced the concept of “Pruksa Avenue”, which received good respond in Bangkok, into the development of the 90 Rai area and has built multiple styles of houses to respond to all target groups. This includes from single family to extended family. This concept is applied to the projects located in Bangsaen’s city center which is the zone with high potential. This area is easily accessible by the city’s main road, located close to factories, industrial estate, shopping centers, and recreation area such as Bang Saen beach. It is the concept that offers various products to meet the different demands from different types of customers. The products include single detached house, twin house, townhome and commercial building.”
Pruksa House Nongmon – Chonburi (3) is a luxury townhome project with 474 units, catering for industrial estate customer group that wants to own their first house in Chonburi and the surrounding area. The design of the house is a contemporary luxurious classic English style which makes it different from all other projects in the same area. Pruksa’s project emphasizes on elegant design and combines with the beauty of the classic style by using Formal & Cool colour tones. The project is equipped with full facilities inside the project including the English style common area, 24-hour security system and CCTV camera. Price starts at 1.69 million baht.
The Plant Nongmon – Chonburi is a project of 219 units of both large single detached house and twin home which are surrounded by quiet and peaceful atmosphere with high privacy. This project caters for customers who are office workers from private companies, high-level public officers and entrepreneurs working in the city center of Chonburi. The design of the house is Modern Tropical which perfectly combines simple and contemporary designs together by using natural Façade colours to create an airy and comfortable look. The usable area of the house starts at 120-180 square meters and the house area starts from 35 and 50 square wa. There are various house plans to serve different needs of every type of family. The recreation area inside the project includes a panoramic garden, luxurious 2-storey Clubhouse, swimming pool and gym. Price starts at 2.79 million baht.
“Pruksa Avenue Nongmon – Chonburi” is situated at the city center of Bang Saen, on Saen Suk Road. The project is accessible from various main roads including Sukhumvit road and Motorway Road. The location of the project is close to business district, industrial estate, various facilities surrounding the project and tourist spots such as Bang Saen Beach and Bang Phra Reservoir. This is considered as a prime location for the people who are searching for a house in this area. For more information call 1739 or visit www.pruksa.com